Trends Consulting

Use Trends to Trigger Emotional Responses.

Social trends motivate people to purchase products and services as well as make all kinds of lifestyle decisions. In short, they are some of the greatest socioeconomic drivers. However, to most businesspeople, they can seem mystifying and elusive.

The Avant-Guide Institute (AGI) works closely with a select roster of travel brands, destinations and consumer-oriented businesses. Employ AGIs proprietary TrendScend™ methodology to reach your target market with the most beneficial and profitable impact. We identify the trends motivating your customers and create specific products, campaigns and expert plans of attack that will resonate with their sensibilities.

Some of the ways we help companies include:.

Trend Training and Support

Discover what your customers are thinking and feeling, and what buttons you need to press to motivate them to purchase, visit, attend or act. We will show you some of the most successful strategies from companies in other industrial sectors, and discover new ways to define your offerings and marketing initiatives that will truly resonate with your customers. In the process, we will help you see yourself not only as your customers currently see you, but as you want to be seen. We will identify opportunities for improvement, find untapped market space, and connect you with your customers more deeply and intuitively.

Influence Marketing and Market Feedback

AGI has the unique ability to test new offerings and help push them out to the marketplace via our proprietary network of over 9000 Trendsformers™ — a global team of trend-obsessed connectors who are passionate about consuming and communicating the latest products, ideas and experiences.

Strategic Planning and Implementation

Using the latest intelligence from the world of social trends, we will help you produce realistic, practical business plans for destinations and businesses large and small; both internationally and locally, and from metropolitan cities to rural regions.

Excellence Maintenance

Before, during and after implementation, we offer ongoing analyses of the complete customer experience. Our unique global team of experts goes far beyond strict functionality to report and advise on what customers see, touch, smell, taste and hear.

As a company, our goal is to continue to service a select roster of big-thinking clients, helping them reach their goals in terms of sales, marketing and growth.